E-Sports Marketing Courses

Discover a curriculum designed to merge your passion for e-sports with the power of marketing. From Sports Marketing to Game Design, NCC’s courses are tailored to equip you with the skills needed to excel in the cutting-edge e-sports industry.

The A.A.S. in E-Sports Marketing includes 64-credits and incorporates the following multidisciplinary courses.

MKT 100 – Introduction to Marketing 

Description: Principles and methods employed in all phases of the distribution of goods and services from the producer to consumer. Emphasis on marketing activities includes product planning, consumer behavior, advertising, and marketing research. An overview of the dynamics of marketing which acquaints the student with the general philosophies of the business world. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT 103 – Principles of Sales 

Description: Techniques involved in retail, wholesale, and industrial level sales situations; personal requirements needed for success in the sales field; discussion of resume writing and job interview techniques; customer prospecting, product knowledge, handling objections, and closing strategies. Instructor and students evaluate actual sales presentations. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT 105 – Sports Marketing 

Description: This course will give the student a practical and wide-ranging understanding of marketing principles as applied to today’s rapidly growing field of sports marketing. An historical perspective of the industry will provide the necessary framework to gain insight into the present and future sports marketing environment. Topics include how colleges, individual athletes, pro and amateur teams, sports facilities, the Olympics and companies who manufacture sporting goods and related products successfully reach their target markets. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT 106 – Principles of Advertising 

Description: An introductory course covering history, functions, principles, and applications of advertising. Topics include copywriting, selection of media, budgeting, print and broadcast production, and the role of the advertising agency and research. Students will develop an advertising campaign. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT107 E-Sports Event Marketing

Description: In this course students apply their knowledge of E-Sports marketing and relevant functional areas of business to plan and execute an E-Sports event. Using case studies, students identify and apply best practices for planning and executing an E-Sports event with special attention to marketing. Students are required to create and market an E-Sports event prior to completion of the course. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT 130 - Marketing Research 

Prerequisites: MKT 100 
Description: Techniques of marketing research and other applications to practical marketing problems; information gathering methods, questionnaire formulation, sampling, and report writing. Includes an actual research study, which will be conducted by students. 
Credit Hours: 3 
Department: Marketing & Retailing

MKT 138 - Public Relations 

Description: Essentials of public relations practice as related to business problems. Organization of public relations work, analysis of major sectors of the public and application of latest public relations techniques. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT 142 - Field Training 

Prerequisites: Permission of Department Course Coordinator. 
Description: Students work for appropriate business firms, institutions and/or agencies to enrich the theoretical concepts previously developed in the classroom. 
Credit Hours: 3 
Department: Marketing & Retailing 

MKT 145 - Consumer Motivation and Buyer Behavior 

Description: This course is an overview of the processes and procedures of consumer research, segmentation of the American market according to demographic and psychological data. A description of the consumer movement and its impact on the marketing of goods and services to the American consumer will be covered. 
Credit Hours: 3 
Department: Marketing & Retailing 

ART 130 - Graphic Design I 

Description: Hands-on experience with industry standard software used to create commercial and fine art images. Topics include basic design principles, grid structure and typography used in the development of charts, trademark design, landscapes, interiors, portraits, scanning images, and print design. Average cost of supplies: $100. Laboratory fee applies. 
Credit Hours: 3 
Department: Art 

ART 237 - Digital Video and Visual Effects 

Prerequisites: ART 130 
Description: Hands on course in digital video and special effects using live video footage and computer-generated imagery (CGI). Topics include: digitizing video, editing, creating titles, compositing and visual effects. Traditional concepts such as storyboarding, lighting and camera work will also be covered. Students will create finished commercial or creative video shorts and learn how to present these on the World Wide Web or DVD. Average cost of supplies: $100. Laboratory fee applies. 
Credit Hours: 3 
Department: Art

CMP 115 - Computers in Business 

Prerequisites: Students must have satisfied all MAT, ENG 001 and RDG 001 developmental course requirements prior to starting the course. 
Description: This course introduces the role of computers and data processing in the business environment. Topics include: essential business computer concepts, computer hardware/software, modern business computer systems, the Internet, data communications, networking, and systems analysis and design. Electronic spreadsheets are used to emphasize business analysis and decision-making using computers. Students will not receive credit for both CMP 115 and CMP 117. Laboratory fee applies. 
Credit Hours: 3 
Department: Math/Computer Science/Info Tec 

GAM 101 Game Design I 

Description: Students develop plans for one or more comprehensive game designs for computer games. The development of story and game design concept is emphasized. An overview of production technologies and asset pipelines will be discussed. This course includes critique, formal reviews and group presentations. The course covers an introduction to the roles of members of a team game design, game development and project management. Laboratory fee applies. 
Credit Hours: 3 
Department: Art 

LAW 106 - Sports and the Law 

Description: Understanding the law in connection with the world of sports is important because the business of sports is a multibillion dollar industry that provides a variety of employment opportunities. Through the subject of sports, the course will cover topics in the law such agency, contracts, torts, crimes, discrimination towards women and persons with disabilities, international law, antitrust and labor law, intellectual property and alternative dispute resolution. 
Credit Hours: 3 
Department: Legal Studies