A.A.S. in E-Sports Marketing

A.A.S. in E-Sports Marketing

The popularity of e-sports has skyrocketed in recent years. This billion-dollar global industry has created thrilling new job opportunities for those wishing to combine their passion for electronic gaming with marketing skills. E-sports marketing involves organizing and advertising tournaments and events, managing social media accounts and endorsements, creating promotional content like videos and graphics, and partnering with company sponsors.

The Associate of Applied Science degree in E-Sports Marketing at Nassau Community College is a 64-credit program that provides you with the skills and foundation needed for a dynamic career in this specialized, fast-growing marketing industry. Courses can be taken both online and in-person on our Garden City, Long Island, New York campus.

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Nassau Community College is nationally known for producing outstanding graduates who launch successful careers in the sporting world, from entertainment venue management to athletic coaching to marketing professionals. The A.A.S. in E-Sports Marketing will allow you to put your classroom knowledge to work in the real world and build your resume.

What you can expect from our specialized degree program

Unique Curriculum:

• Immerse yourself in a collaborative learning environment that mirrors the fast-paced nature of e-sports.
• Develop a foundation in marketing as well as content creation through graphics, video and game design.
• Explore the role and significance of marketing e-sports events and develop the critical skill sets necessary for event marketing.
• Discover how companies develop and market e-sports products, players, and brands.  

Industry-Relevant Courses:

• Stay ahead of the game with real-world case studies and projects that reflect the latest trends in the e-sports marketing landscape.
• Understand the importance of e-sports branding, event promotion, influencer partnerships, artificial intelligence (AI) and more.

Applied Learning:

• Gain practical insights through internships
• Develop, plan and execute comprehensive marketing campaigns for mock e-sports events.